The project was focused on showcasing the company’s innovative services, marketing technology, and products while driving measurable business outcomes such as lead generation and user engagement. The result was a high-performing, user-focused platform that reinforced AiMediaGroup’s position as an industry leader.
Front-end Dev
UX | UI
Research
Web Design
Design Systems
Back-End Dev
Sr Software Developer
Systems Admin
C-Suite Stakeholders
Wix Studio
Figma
Whimsical
Adobe Illustrator
Adobe Photoshop
Adobe After Effect
AiMediaGroup’s previous website struggled to support its business growth and failed to deliver an engaging user experience. Key challenges included:
The visual style and layout no longer represented the company’s innovative capabilities.
Key offerings and solutions were difficult to locate, leading to missed opportunities for client engagement.
Complex navigation and unclear messaging resulted in low engagement metrics and poor retention rates.
The absence of contact forms and CTAs hindered the ability to convert traffic into actionable business leads.
The redesigned AiMediaGroup website was crafted with a clear focus on delivering a seamless and intuitive experience for its two key audiences: the organization and prospective clients. By aligning user flows with the needs of both groups and a clear sitemap so that the platform can ensure easy access to services, solutions, and actionable insights, fostering stronger connections and driving meaningful interactions.
Empowers the team to showcase services, maintain brand consistency, and monitor user engagement effectively.
Offers a streamlined experience to explore services, discover solutions, and connect with AiMediaGroup seamlessly.
The website redesign was guided by three core objectives, ensuring alignment with business needs and user expectations
The redesign focused on delivering a sophisticated, visually striking aesthetic that aligns with AiMediaGroup’s brand values and keeps pace with current market standards.
With an emphasis on usability, the website was restructured to provide streamlined navigation and ensure users can easily access key services and information.
Clear, action-oriented CTAs and thoughtfully placed lead capture forms were integrated to convert visitors into leads and support organizational growth goals
Wire-framing was an essential part of my design process because it allowed me to map out the user flow and create an intuitive layout before diving into visual details. By defining the website’s structure early on, I was able to address potential usability issues, optimize navigation, and ensure the most important content was easily accessible. This planning phase made it easier to align the design with user needs and business goals, leading to a more effective and streamlined final product.
Incorporating AiMediaGroup’s branding into the design was a crucial step in ensuring the website not only looked modern but also accurately reflected the company’s identity and values. By aligning the design with established brand guidelines, I was able to create a consistent and professional online presence that resonated with their target audience. This approach helped reinforce brand recognition and built trust with visitors.
Once the wireframes were validated, I moved to high-fidelity mockups to bring the design to life. This stage involved refining the visual elements like typography, color schemes, and imagery to create a cohesive and polished look. High-fidelity mockups allowed stakeholders to visualize the final product and provided clear guidance for the development team.
The final design of the AiMediaGroup website combines modern aesthetics with user-centric functionality, creating an engaging and intuitive experience. Every visual element, from the typography to the color palette, was carefully selected to reinforce the company’s innovative brand identity while ensuring ease of use across all devices. The design not only meets the functional goals of the project but also reflects AiMediaGroup’s position as a leader in marketing technology, helping to drive both user engagement and business growth.
Streamlined User Experience: A redesigned navigation structure reduced bounce rates by 64% and improved user retention.
Enhanced Service Pages: Content-rich pages with clear CTAs drove a 38% increase in user interactions.
Interactive Technology Showcase: Engaging visuals and multimedia highlighted AiMediaGroup’s innovative solutions, boosting credibility among prospective clients.
Optimized Lead Capture: Strategically placed, user-friendly forms resulted in a 47% growth in lead submissions].
Mobile-Friendly Design: A responsive, mobile-first approach improved engagement on mobile devices by 72%.
This project not only elevated AiMediaGroup’s brand but also created a scalable foundation to support its growth and strengthen its competitive edge in the marketing technology industry."
